![]() Smart voice is one of the Chinese government’s four main focus areas in its first wave of AI applications throughout the country. This leaves a huge market underserved by US companies, and local players are capitalizing on it. The company’s Homepod smart speaker only supports English, and is not available in China. Neither Amazon Echo nor Google Home have penetrated China.Īpart from the tight regulations US tech companies face there, Chinese natural language processing is complex (with 130 spoken dialects and 30 written languages), making speech recognition a huge challenge.Īmong US big tech, only Apple’s Siri supports Mandarin on the iPhone. Using CB Insights data, we dive into emerging players, partnerships, business models, and China’s role in driving a low-cost, high-volume smart speaker market. ![]() Smart speakers and AI voice assistants are becoming an integral part of that.Īn aggregation of analyst estimates of smart home market sizings on the CB Insights platform is shown below.Īs China’s smart home market heats up, incumbents like Google and Amazon are facing new competition. The Chinese smart home market will reach nearly $23B in 2018, according to Juniper Research. Now, smart speakers are becoming commonplace, highly commoditized, and a global phenomenon.Įarly entrant Amazon is losing its market share - not only to its rival Google, but to newer players emerging in China.Ĭhina is the second-largest consumer market in the world, hitting $4.3T in consumer expenditure in 2016 alone (for reference, the US ranked first with $12.5T, and Japan third with $2.7T).
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